that this is a simplistic criticism. The McDonaldization of Society. McDonaldization is a term developed by sociologist, george Ritzer in his book, the McDonaldization of Society (1993). "Most specifically, irrationality means that rational systems are unreasonable systems. Irrationality of Rationality edit, ritzer also outlines Irrationality of Rationality as a fifth aspect of McDonaldization. Efficiency makes production cheaper, and in theory would lead to lower prices and thus a wider public that can enjoy watching a movie. On the other hand McDonaldization limits the freedom of both producers and consumers. Cold, hard, factual data.
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Wikipedia article written by contributors ( read / edit ). Only four entries of the top 10 of the 'qualitative' list of votes also proved a hit at the box-office, with only two entries also making into to the best ten of the quantitative list. Production crews and stars were assembled in teams and made as many as thirty films per year.
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The opinion of movie watchers is qualitative, although it is turned into quantitative figures of score out of ten and number of votes. In the evaluation of success of a film quantitative aspects such as sales figures are important to the industry, but do not always reflect the qualitative evaluation of the public. Paige's focus on quantification of results became known as the "Houston Miracle." There was a dramatic decline in dropout rates and an increase in test scores. "Predictability" means that no matter where a person goes, they will receive the same service and receive the same product every time when interacting with the McDonaldized organization. However, this does not mean that there could not be characteristics that give certain 'sameness' to Hollywood productions. 17 months is a long time! Only students who were predicted to achieve passing grades were allowed to participate. (Date accessed ) Further reading edit The McDonaldization of Society by George Ritzer ( isbn ) McDonaldization: The Reader by George Ritzer ( isbn ) The McDonaldization Thesis: Explorations and Extensions by George Ritzer ( isbn ) McDonaldization of America's Police, Courts, and Corrections.